Director Alejandro Toledo Signs with Joshua Tree

Maverick Spaniard, director Alejandro Toledo has signed on with Joshua Tree for exclusive representation in India. Raised in South Western Europe, Alejandro has worked all over the world including Russia, China, USA, Dubai, Germany and South Africa.

 

"Now eastward bound, it is an honour for us to be the chosen partners to propel and take forward his journey into the Indian market." Joshua Tree said.

 

With over twenty years in the business, Alejandro has created memorable advertising for iconic brands like Mercedes, Toyota, Nike, Kodak, Nissan, Kia, BMW, Coca Cola, Ford, Vodafone, Lexus. Besides great advertising stories, his show reel also carries music videos and documentaries.

 

“Alejandro’s global exposure has resulted in a keen sense of culture and his biggest strength as a director is his versatility. As is clearly evident in his work, he’s able to bring out the same stunning results for an action film as he does for an emotional, story-telling concept. Naturally, we are delighted to have him on board and looking forward to some great projects together,” says Joshua Upputuru, Founder & Executive Producer of Joshua Tree.

 

Awards in Alejandro’s kit include Gold at the prestigious London Festival Minolta, The New York Festival, The Quebec French Festival, The Latino American Advertising Festival and at the Montreal Fracophone Festival.

 

Talking about the teaming up with Joshua tree the master craftsman elaborates, "I’m very excited with this new collaboration with the guys at Joshua Tree, for such an interesting market as India, where I believe that joining a company is creating future, making better work and establishing strong partnerships in order to give clients the best of ourselves. I hope strongly that this marriage will empower us to deliver the best of us in what we do.”