Directions Take a Hilarious Turn in AfriSam Cement Spot

Paul Ramaema may be the newest addition to the Spitfire crew, but he’s already producing work like a true veteran. For AfriSam’s latest commercial from their agency, Promise, Paul hit the streets of ekasi as two brilliantly cast and highly entertaining characters give directions to a lost visitor.

It’s not long before the directions take a turn for the hilarious, though, as the two get sidetracked in describing the wall of Bra Joe’s home along the way – the Great Wall of Ekasi – in loving detail. Of course, to build such a fabulous wall you need the superior quality that only AfriSam can provide.

And to get such a beautifully directed piece of work, you need the exciting new talent of Paul Ramaema. Because if that’s his first piece of work for Spitfire, we can’t wait to see what’s next – and it could be yours. If you have a board that you think could cement your legacy, contact Spitfire now and we’ll get Paul onto it. He’ll add his own special je ne sais quoi to it too – with absolutely zero cracks.