London Fashion Week AW15 presented a busy time for the
Dingo Bill team. This season saw them shooting backstage for BaByliss and
BaBylissPRO, creating fast-turnaround backstage films with the lead hair
stylist at each show. The films would then be uploaded allowing the brand to
populate online hair and beauty sites with fresh content within 24-48 hours of
the show.
Directors Mikey Trotter and Oliver Warren both have many years of experience working at worldwide Fashion Weeks, from New York, London, Paris, Milan and Sydney.
Creating content for publication 24 hours after the show is something they have worked on in the past for other clients including Swarovski and FashionTV, so this challenge did not faze them
In addition to the fast turn around films, they also
produced high-quality 15 second Instagram films within an hour of the shoot, so
that they could be published directly after the show. This gave BaBylissPRO a truly
instant, high quality content, across all of their sponsored shows.