Global marketing and technology agency DigitasLBi has promoted Lianne Dixon to the role of Client Service Director,
International. The promotion follows the announcement that Global Client
Services Director, Laurent Ezekiel is to take on the additional role of
Managing Director, New York region (including Atlanta).
Dixon, who was previously Global Client Partner
at DigitasLBi, joined the agency in 2011 as Associate Client Partner, running the
agency’s Coca-Cola business. In 2012, Dixon became General Manager of
DigitasLBi in Singapore, launching the agency’s first Asia-based office. She
became Global Client Partner in 2011, with responsibility for global new
business and client service as well as leadership on key accounts such as
Unilever and GSK.
In her new role, Dixon will be responsible for growing
DigitasLBi’s business globally, through winning new global clients and growing
existing ones, and fostering exceptional client service across all DigitasLBi
offices. She will also work to nurture and strengthen relationships with
partner agencies within Publicis.Sapient and the wider Publicis Groupe network.
Dixon
will report to Laurent Ezekiel, with a dotted line in to DigitasLBi’s
International CEO, Ewen Sturgeon.
Prior
to joining DigitasLBi, Dixon spent seven years at Ogilvy Worldwide, in London,
Dublin and Cape Town.
Lianne Dixon, Client Service Director, International, DigitasLBi said: “I believe that our industry is on the cusp of huge change. Our
clients are facing enormous challenges and these can only be solved by creating
new ways of working. There has never been a more exciting time to work in
digital as it becomes central to every client’s agenda, and I am thrilled to be
part of Publicis Groupe and Publicis.Sapient, where digital is at the heart of
all our work.”
Laurent Ezekiel, Managing Director, New York Region and Global Client
Services Director, DigitasLBi said: “I’m delighted to
promote Lianne into this new role. She’s a world-class operator who has a
brilliant sensitivity for client needs. I’m looking forward to working with her
as we continue to service our global clients and set the bar high for client
services.”