DigitasLBi Names Fern Miller Chief Marketing Officer, International
Global marketing and technology agency DigitasLBi has appointed Fern Miller to the newly-created role of Chief Marketing Officer, International.
Miller, who is currently DigitasLBi’s Chief Strategy & Insight Officer, International, will now take on overall responsibility for the agency’s new business, marketing and brand strategy.
The move will see DigitasLBi’s new business and marketing teams become more closely aligned, and signals the agency’s commitment to further developing its industry-leading, content-driven approach to marketing.
Miller joined DigitasLBi as Head of Planning for EMEA in 2011. She was promoted to the position of Chief Strategy & Insight Officer, International in 2014, leading the planning discipline across DigitasLBi’s offices in Europe, the Middle East, Africa and Asia.
Prior to joining DigitasLBi, Miller was Planning Director at creative agency Karmarama, developing strategies for brands like the BBC, Lastminute.com and Unilever.
In her new role, Miller will report to Michael Islip, Chief Executive, UK at DigitasLBi.
Nic Howell, who was promoted to the role of Head of Creative Strategy in August of this year, will now assume responsibility for leadership of DigitasLBi’s UK strategy team.
Michael Islip, Chief Executive, UK, DigitasLBi, said: “As we continue to build an amazing agency, we need someone who can help make our brand matter to our clients, and who better to do that than our smartest brand thinker?”
Fern Miller, Chief Marketing Officer, International, DigitasLBi, said: “I can’t wait to take on this challenge at a time when the marketing industry is looking for new ways for agencies to do business. DigitasLBi’s a great brand with strong leadership and a brilliant product – a planner’s dream."