Digitas UK Appoints Charlene Charity as Head of Strategy

Charlene Charity has been named as head of strategy at Digitas UK as the agency looks to take its customer engagement capability to the next level, building on its successes last year. 

She takes up her new role this month, with a brief to lead Digitas’s strategy team and develop the agency’s customer engagement strategy offering, working in partnership with Marius Bartsch, head of customer engagement. She reports to Matt Holt, chief strategy officer at Digitas.

Charlene’s most recent role was as co-founder of The Diversity Partnership, a diversity and inclusion consultancy. Prior to that, Charlene spent almost four years at Amazon, where she was Head of Brand Marketing/Live Sports Marketing. During her time there, Charlene launched Amazon Prime Video’s Premier League football coverage and the hit titles Jack Ryan and The Marvellous Mrs Maisel. She also led the brand positioning and above-the-line development of Amazon Prime Video in Europe, which included the ‘Great shows stay with you’ campaign.

Charlene joined Amazon from BT, where for over eight years she worked as Head of Retention and Head of Customer Marketing. Her agency experience includes roles at Wunderman, Exposure and Publicis Mojo.

Matt Holt, chief strategy officer at Digitas, said: “It’s fantastic that Charlene has decided to join us. Her perspective and amazing client-side experience means she brings real pedigree across brand, digital platform and customer marketing. And her depth of expertise in customer engagement will take Digitas’ offering to the next level. I can’t wait to see her get stuck in.”

Charlene Charity, head of strategy, said: “After 13 years of experience client-side, I'm excited to be returning to the agency world. Digitas's unique capabilities, commitment to delivering innovative customer engagement activity, and talented team are hugely inspiring and really appealing to me. I also had the honour of having Digitas as my lead agency whilst working client-side, so it's really exciting to be helping lead the agency at the next stage of their journey. 

“I'm looking forward to sharing my client-side and DEI experience whilst delivering great work for our clients and their customers.”