Digital Natives Announces Pete Sanna as Creative Director

Social-first creative agency Digital Natives have appointed Pete Sanna as creative director following a year of sustained growth.

Pete joins from Iris, where he spent the last six and a half years as associate creative director, leading social as part of a number of integrated campaigns for global brands including Shell, Samsung, Sane and Philips lighting.

“We’re really excited to have Pete join our team at this critical stage in our journey” says managing director Alistair Fitch. “He has a wealth of experience from large integrated accounts and blue chip clients which will be invaluable as we grow.” 

On his new role, Pete says: “I was attracted to Digital Natives’ ethos and approach to work and their impressive client roster. They have a super talented and multi-disciplined team, who are all hungry, humble and above all, lovely people. I’m looking forward to continuing to create bold and effective work that demands attention.”