Digital Humans: Innovative Technology for Creative Industry

The advent of Digital Humans into the advertising industry marks a fundamental paradigm shift: from one-way mass communication to mass interactive and personalised communication. Digital Humans are created with a focus on emotional connection, support the full range of emotions and gestures and can empathise. As a result, Digital Humans enable enterprises to engage large audiences on a new emotional level by connecting with each consumer personally.

Digital communication lacks the human touch that is the new luxury of our time. Digital Humans are AI-driven replicas of real people. They uniquely combine the convenience of instant access with human emotional interaction, providing 24/7 Omni-channel communication in any language and dramatically improving the customer experience across mobile apps, websites or social media. They can change their appearance and tone of voice, mimic emotions, express sympathy, show excitement and radiate friendliness like real people.

Digital Humans technology enables creatives and marketers to turn their ideas into engaging and viral ones.

Digital Humans: Boosting The Creative Industry

With true-to-life Digital Humans, creatives now need only text to create videos in a few clicks and without the cost of production.

Let's look at what Digital Humans technology can do:

• Turn a brand hero into an interactive and emotional Digital Influencer. Young audiences perceive companies partnering with Digital Influencers as innovative and tech-savvy.
• Turn a celebrity into a Digital Star who interacts with audiences across all channels while emotionally connecting with each consumer in person. With Digital Stars, you can create as many viral videos as possible. And forget about the costs of filming, tickets and hotels.
• Produce Digital Presenters for online and offline events, TV shows, and live broadcasts. Digital Presenters can also be embedded in websites, mobile applications, messengers, and platforms such as Zoom, Google Meet, and Skype. In addition, NeuraLoom.ai Digital Humans can easily be integrated directly into PowerPoint presentations with a special plugin.
• Create a video bot. Integrating a Digital Human with a chatbot replaces the messaging with a robot that everyone hates with empathetic human communication. Combine Digital Humans with the GPT-3 Conversational AI, and you can talk to them like you do to regular people.
• Make educational video courses in any language or quickly and cost-effectively localise existing ones.

First Digital Human in Ukraine

Neuraloom – a company founded in Ukraine in 2020 by IT and engineering experts – created the first Digital Human for the Ukrainian ads market. It is a woman in the national vyshyvanka dress in khaki colour – a symbolic image of Ukraine in wartime.

The digital woman appears in the video ‘Ukrainian Advertising Industry at the War’, made by the All-Ukrainian Advertising Coalition (AUAC) for Ukrainian Creative Stories and Cannes Lions international creative festivals. The video tells about projects of the Ukrainian creatives from different national businesses as they react to Russian aggression.

Kostyantyn Lazebnik, AUAC development director, "As we produce a lot of content daily and in a short time, this technology is incredible and relevant for our business. I think using digital people is much better than standard, dull texting. It's all at once, a visual, a voiceover and a motion that creates a much better perception".

Why NeuraLoom

Neuraloom is a deep-tech company dedicated to creating hyper-realistic and emotionally vivid Digital Humans. NeuraLoom's technology works as the all-in-one SaaS platform that integrates the creation, filming, broadcasting and streaming of Digital Humans.

Expand your capabilities with NeuraLoom Digital Humans technology to stay ahead of your competitors.

For LBB members, NeuraLoom creates pilot projects with Digital Humans for free!