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Digital Agency MBA Transforms Royal Society of Arts' Digital Platform

17/02/2015
Advertising Agency
London, United Kingdom
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New site allows members to interact and discover new content

MBA has launched Royal Society of Arts (RSA)’s new digital platform to engage fellows and the public across all their digital channels. Click here to view the new site.

The RSA needed a new digital strategy at the heart so MBA were engaged on an 18-month digital transformation programme to scope, design and implement a new digital platform that would deliver their bold new digital-first vision.

The new website – just launched - is an interactive community platform that allows global fellows to personalise their experience and quickly find people and projects in their special interest area to engage with.

The site allows members to interact and discover new content but also automates all of the membership processes, providing great efficiency savings for the organisation.

 Alex Cowell, CTO & MD, MBA Brighton, said:“The RSA is a 250 year old British institution, with 28,000 members across the globe, looking for solutions to modern-day social challenges and MBA have brought a solution through the creation of this new strategy. It’s become a digital-first organisation for the 21st century and we’re already receiving some fantastic feedback from members of its value of connecting and inspiring them.”

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