Diesel Launches ‘Only The Brave’ Fragrance Campaign
The new global Diesel fragrance campaign ‘Only the Brave’ launches today. Created by Fred & Farid Paris, the campaign is accompanied by original music produced by a Dutch team, led by Sizzer Amsterdam.
The music is supervised by Sizzer Amsterdam’s Michiel Marsman and Marcel A. Wiebenga. The music agency’s new team, Captain Bee’s Knees, has composed original music with a strong electronic-eighties feel. The TV ad is directed by the upcoming Dutch film talent, Paul Geusebroek of Cake Film, Amsterdam and kept to minimalistic tone, with a dirty punky atmosphere.
Additional music demos made by Sizzer Amsterdam were so well received by Diesel and Fred & Farid, that they will be made available for download on the Diesel's Facebook page:
Michiel Marsman, Music Supervisor, Sizzer Amsterdam said:
“We are excited to be part of a cooperation which includes such creative powerhouses as Diesel and Fred & Farid. It’s especially rewarding for us to continue working with both, because music plays a central role in the story-building and ambience of their work.”
This is the third campaign which Diesel has asked Sizzer Amsterdam to be involved with in the last twelve months - the fragrance ‘Fuel For Life’ and Diesel Denim campaigns launched in 2010 and 2011 respectively. As well as Diesel, Sizzer Amsterdam and Fred & Farid Paris have worked together on brands including Martini and L ‘Or Coffee.
The original video can be downloaded until 11 April:http://wtrns.fr/VU5it8zz1nzS0Gy
