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Dick Handshakes Hilariously Highlight Inequality in Equal Pay Day Spot


Czar's Lionel Goldstein teams up with mortierbrigade on comedic spot for Zijkant

Dick Handshakes Hilariously Highlight Inequality in Equal Pay Day Spot

This year Equal Pay Day falls on March 20.

As the wage gap is still 22%, women have to work almost three months extra to get paid the same as men do.

Although things are slowly getting better, men are still favoured over women at the workplace. They are more easily hired, taken more seriously, obtain better positions or promotions and yes, are even paid more. The fact that women (42%) ​ do much more part-time work than men (12%) makes the problem only bigger.

In this year’s Equal Pay Day video, the handshake plays a major part as it symbolises a lot of things in the professional world. A deal concluded, trust granted, a contract signed or simply respect. All things harder to reach for women. In the film we see how women are physically incapable of taking part in these handshakes.

This film is directed by Lionel Goldstein and produced by Czar for Zijkant, Equal Pay Day.


Agency / Creative
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Genres: Comedy

Categories: Corporate, Social and PSAs, Social

mortierbrigade, Mon, 13 Mar 2023 12:25:00 GMT