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DFS Celebrates Adam Peaty's Gold Medal with Digital OOH Message

krow communications, 1 month, 2 weeks ago

Brand promotes official Team GB partnership with tactical OOH ads from krow

DFS Celebrates Adam Peaty's Gold Medal with Digital OOH Message

Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The campaign heroes their three Team GB ambassadors – one of whom is swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming title.

Krow, the agency behind DFS’ ‘Great Brits’ campaign ran a series of tactical digital OOH ads around Adam’s final over the weekend - as he is the first of DFS Team GB Ambassadors to compete (the others are cyclist, Laura Trott and gymnast, Max Whitlock). Good luck messages ran on digital OOH on Sunday afternoon (August 7th) and evening ahead of this morning’s 3am final. ‘Well done’ digital OOH posters are running today.

Creative Agency

TV Producer: Davina Hickson

Creative Director: Darryl George & Jon Mitchell

Executive Creative Director: Nick Hastings

Business Director : Blake Armstrong

Account Director: Felicity Pelly

Head of TV / Production: Emma Rookledge

Creative Agency: krow

Account Executive: Camilla Renny-Smith

Music and Sound

Sound Design: Owen Griffiths @ Jungle

Music Production: Chris @ Finger Music


Editor: Sam Bould @ Big Buoy

Post Production / VFX

Smoke: Richard Payne

Producer: Richard Hawkins

Post Production House: The Mill

Colourist: James Bamford

Production Company

Production Company: Outsider

Producer: Gareth Francis

DOP: Tat Radcliffe and Ray Coates

Director: Pedro Romhanyi

Category: Furniture , Home appliances

Genre: Print