Devilishly Handsome Productions Helps DS Virgin Racing Light Up Electric Avenue

DS Virgin Racing asked DHP Studios to create a dramatic promo for the run up to the FIA Formula E London Races in 2016.  The brief was to generate excitement, promote the drivers #fanboost chances and showcase the new UK themed bodywork.

In close collaboration with Pitch Media, the team had exclusive access to the car and driver Sam Bird for one night only in Electric Avenue, Brixton. With this limited and intense time frame, they had to shoot fast, capturing high quality key shots with a view and bringing the film to life in post-production. Using photogrammetry and camera projection techniques, they created lightning and bolts of electricity in post.

DHP Producer Harry Coulthard said: "It was a real pleasure to be involved in such an innovative and exciting sport."

The finished product received over one hundred thousand views in the first week and numbers continue to rise.