Deutsch LA 'Toss' for VW Passat

‘Toss’, the new VW Passat commercial from Deutsch shows that features a father with no baseball talent trying to pass on his “skills” to his son. Luckily, the father also has a durable Passat that he can pass on—something his son can actually use. 

 

True to the brand, the latest spot is short, fun and showcases a typical human story. Most importantly, it drives home the point that a Volkswagen is durable and safe, a trait that has stayed with the brand since the beginning and will continue to do so for years to come.

 

Simon Mcquoid, who directed Deutsch LA’s award winning “Michael” spot for Playstation, along with Volkswagen “Crash” from last year, comes back to direct this latest spot.

 

 

Client Credits: 

EVP, Chief Product and Marketing Officer: Tim Mahoney

VP, Marketing: Kevin Mayer

General Manager Marketing Communications: Justin Osborne

Advertising Manager: Jeff Sayen

Advertising Specialist: Chanel Arola

 

Deutsch Creative Credits:

Chief Creative Officer: Mark Hunter

Group Creative Director: Michael Kadin

Group Creative Director: Matt Ian

Associate Creative Director: Brian Friedrich

Associate Creative Director: Mark Peters 

Senior Art Director: Ryan McLaughlin

Copywriter: Cam Miller

Director of Integrated Production: Vic Palumbo

Director of Content Production: Victoria Guenier

Executive Producer: Jim Haight

Senior Producer:  Eva Ellis

 

Production Company Credits and Address:

Imperial Woodpecker

Director: Simon McQuoid 

Executive Producer: Doug Halbert

Line Producer: Anita Wetterstedt

 

 

Editorial Company Credits and Address:

Editor: Dick Gordon

Assistant Editor: Glenn Teel

Executive Producer: David Glean

Producer: J. Patrick McElroy

 

Post Facility Credits and Address: 

The Mill

Colorist:  Adam Scott

 

VFX/Online Credits and Address 

Lead Flame Artist: Nick Taylor

Compositor: James Allen

Compositor: Patrick Munoz

Executive Producer: Sue Troyan

Producer:  Adam Reeb

Coordinator: Benjamin Sposato

 

 

Audio Post Company Credits and Address:

LIME Studios

Mixer: Mark Meyuhas 

Assistant Mixer: Matt Miller

Executive Producer: Jessica Locke

 

 

Additional Deutsch Credits:

 

Account Management Credits:

CEO: Mike Sheldon

Group Account Director: Tom Else

Account Director: Monica Jungbeck

Account Supervisor: Amanda Rantuccio

Account Executive: Dani Gordon

 

Media Credits:

MediaCom

 

Account Planners:  

Chief Strategic Officer: Jeffrey Blish

Planning Director: Douglas VanPraet

Senior Account Planner: Nargis Pirani

Traffic/Business Affairs:

Director of Business Affairs: Abilino Guillermo

Group Director, Integrated Business Affairs: Gabriela Farias

Director of Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Sarah Brennan