Deutsch Create 'Mask' for VW
While other brands have taken the week after Super Bowl off, the Volkswagen team has stayed busy, busting out a bunch of new work. There are several new ads set to be released in the next few weeks. The first of these is ‘Mask’. A big, tough-looking guy walks into a convenience store while still wearing his ski mask, looking suspiciously like a thief. After happily paying for his goods and leaving the store-worker very confused, we find out why the man is wearing said mask: ‘With the new VW Beetle, everyday is an open-top day’.
This commercial, introducing the new Beetle convertible, was directed by Biscuit Filmworks’ Noam Murro, who recently also directed Deutsch’s Taco Bell Super Bowl spot.
Credits
EVP, Chief Product & Marketing Officer: Tim Mahoney
VP, Marketing: Kevin Mayer
GM, Marketing Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Senior Art Director: Paul Oberlin
Senior Copywriter: Matt Sherman
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Integrated Producer: Jim Haight
Production Company:
Biscuit Filmworks
7026 Santa Monica Blvd, Los Angeles, CA 90038
Director: Noam Murro
Executive Producer: Shawn Lacy
Head of Production: Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company:
Spot Welders
825 Hampton Drive, Venice, CA 90291
Editor: Haines Hall
Assistant Editor: Kai Yu
Executive Producer: David Glean
Producer: J.Patrick McElroy
Post Facility:
The Mill
3233 S. La Cienega Blvd, Los Angeles, CA 90016
Color: Adam Scottwe can
Visual Effects Company:
The Mill
3233 S. La Cienega Blvd, Los Angeles, CA 90016
Producer: Rachael Trillo
VFX Supervisor: James Allen
Music/Composer:
“Trololo” by Eduard Khil
Sound Designer:
740 Sound Design & Mix
12509 Beatrice Street, Los Angeles, CA 90066
Sound Designers: Rommel Molina, Nicholas Interlandi
Executive Producer: Scott Ganary
Audio Post:
Lime
1528 20th Street, Santa Monica, CA 90404
Mixer: Mark Meyuhas
Assistant: Matt Miller
Producer: Jessica Locke
Shoot Location:
Lake Arrowhead, CA
Additional Deutsch Credits:
Chief Executive Officer: Mike Sheldon
Account Management Credits:
Group Account Director: Tom Else
Account Director: Monica Jungbeck
Account Supervisor: Alex Gross
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Doug Van Praet
Legal/Broadcast:
Director of Integrated Business Affairs: Abilino Guillermo
Associate Director of Business Affairs: Gabriela Farias
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan
