Fri, 04 Nov 2022 09:06:42 GMT
Brazil is the country with the most deaths among the LGBTQIA+ population, according to a report by the Observatory of Deaths and Violence Against LGBTI+ ('Observatório de Mortes e Violências contra LGBTI+'). When this kind of violence doesn’t kill, it leaves scars, both physical and psychological, that are very hard to heal. What if these marks, which are usually kept under wraps, had their narratives transformed, and became patterns on a collection signed by one of the most influential fashion designers of our time?
That was the core idea of 'Visible Mark,' by Isaac Silva, co-created by FCB Brasil for Casa Neon Cunha. The capsule collection featuring six pieces was released in May and is now back on the brand’s e-commerce sites, in a limited edition.
Dubbed 'Visible Mark' the collection is comprised of white pieces featuring a single detail in colour, in the exact spot of the scars borne by real people. And thanks to NFC technology, you can simply bring your phone close to the coloured mark in order to access and listen to the story of the person who has that scar.
"The collection's pieces tell the real stories of people who, upon finding warmth and protection, were able to leave behind the violence and re-signify their own scars. By 'taking' those scars from their skin and turning them into a fashion brand, we're sending a message to everyone: there is a support network, there is love and warmth, we are all in this together," says Isaac Silva.
The sales profits from the collection will be given to Casa Neon Cunha, an NGO that provides services to the LGBTQIA+ population in São Bernardo do Campo and in the greater São Paulo ABC region. Additionally, the stories lead people to a support hub for the LGBTQIA+ community, helping promote initiatives for welcoming its members and providing psychological support and legal counselling.
“The more people proudly wear the stories of resilience, love, and pride of Bernardo, Ray, Renata, Amanda, Wesley, and Kamilly, the closer we will be to our goal of shining a spotlight on the problem and promoting the support network that can help people in vulnerable situations,” says Isaac.
The collection is available on the designer's website, and can be purchased here.
Genres: Fashion & Beauty
Categories: Corporate, Social and PSAs, LGBTQ+FCB Brasil, Fri, 04 Nov 2022 09:06:42 GMT