Design by Structure Launch New Podcast 'The B Word'

Design by Structure has launched its first podcast, ‘The B word’. The show where hosts demystify everything to do with B2B branding – what it is, how it works and why it matters for businesses.

Episode 1 - 'How to Create a Category King', with special guest Quentin Colmant, CEO & Co-founder of insurtech Qover, is available now.

Join hosts from Design by Structure, a strategic B2B branding agency, along with special guests from the worlds of technology, venture capital, private equity and beyond, as we set the record straight on The B Word.

Branding is often misunderstood by buyers and often over complicated by practitioners:

• Branding doesn’t mean changing your logo
  Branding doesn't mean finding a new colour
  And branding is not just something big companies do
  

It’s so much more:

• Branding is for businesses of all sizes
  Branding adds huge value
  And branding grows businesses
  

We will be talking about all the B’s in our show, from brand purpose, brand positioning, brand voice, brand values, brand truths, brand principles, brand DNA to brand personality.

Yes, that's a lot of B’s but no BS!

So, join us every month as we cut through the complexity to get to the most important B’s, the business benefits!