DEPT®/COMMERCE Helps Brands Drive Growth Today and in the Future

Today marks the official launch of DEPT®/COMMERCE, as DEPT® bring together a 2,000+ strong team that’s reshaping the commerce industry by pioneering smarter, faster, and more purposeful marketing and technology. In today’s rapidly evolving commerce landscape, DEPT®'s team uses its deep industry knowledge and end-to-end capabilities to empower brands to succeed on a global scale.

“Commerce has always been a driver of innovation, but it’s not without its challenges,” says Brian Robinson, UK managing director, DEPT®. “For brands, it’s about grabbing attention, building loyalty, and boosting sales in a world of fast-changing tech and consumer desires. We’ve seen that succeeding without integration of technology, creativity, AI, data, and media is an uphill battle. You need a multidisciplinary team to connect the dots of the modern commerce journey, setting the stage for business growth.”

Expertise that drives results

DEPT®/COMMERCE has a proven track record, working with notable brands like eBay, Savage x Fenty, H&M, Nike, KFC, Patagonia and Just Eat Takeaway. With more than 20 years of experience, the team delivers concrete results, boosting sales, and cultivating loyalty across various sectors, including fashion, lifestyle, retail, consumer goods, automotive, and B2B.

With exclusive partnerships with industry leaders such as Salesforce, Adobe, and Google, we empower brands to navigate the current commerce ecosystem with an approach that combines cutting-edge technology and effective marketing to streamline the modern commerce journey.

Practical strategies for commerce success

DEPT®/COMMERCE follows a straightforward approach to guide brands:

• Design & Build: Crafting seamless shopping experiences that guide customers from consideration to conversion, teamed with robust engineering capabilities that ensure brands maximise their investment in technology and are prepared for the future of commerce experiences.
• Run & Grow: Amplifying campaigns for greater impact, intelligence, and speed. By aligning a brand’s customer journey with our strategic tools, AI and machine learning, we enhance decision-making and creative automation through our proprietary martech platform, ADA/DEPT®.

Pioneering Commerce: From exploring social commerce to 3rd party marketplaces, we sit at the forefront of emerging tech. DEPT®/COMMERCE's commerce experts understand next-generation customer behaviour, helping brands to step into the world of virtual goods through innovative retail experiences.

DEPT®/COMMERCE's commitment to innovation and success makes them the go-to partner for brands who want to not only survive but thrive in the ever-changing commerce landscape.