senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Deoleo’s Bertolli Olive Oil Campaign by &Rosàs Urges Us to Bet on the ‘Slow Way of Life’

12/07/2018
Advertising Agency
Madrid, Spain
220
Share
‘The Recipe is Simple’ campaign aims to relieve people from the pressure and anxiety of cooking elaborate meals

Worldwide olive oil leader brand, Bertolli Olive Oil, starts unifying its strategic positioning internationally with a campaign intended for ‘informed foodies’: people who consider good quality food as the most important part of a healthy, happy life. This part of the population is composed of highly knowledgeable people that seek out new things in food and life, opting for personal experiences and connection with others over social status.

Nowadays we are under stress and many times we feel the disconnection from our environment and our beloved ones. Bertolli stands as the antidote to our complex life and a complex cooking, as well. In a moment when we do not have many time, cooking should not be an added barrier but an enjoyment element. Multinational Deoleo’s worldwide creative agency for Bertolli Olive Oil, &Rosàs, starts its approach for the campaign unveiling a key insight: elaborate cooking creates pressure and anxiety, holding people back from cooking.

In this context, &Rosàs has bet for a campaign that breaks up with the usual category communications. The starting point is the fact that food has everyday the power to keep people centred on the important things; getting people together and connected to its environment. The final slogan is ‘The Recipe is Simple’: the simplest things in life are usually the ones that connect with us the better and make us happier.

This axiom is shown in the first published ads, which consist on graphic pieces settled in Germany, Finland and the Netherlands: ‘Salmon, olive oil & Fred. The Recipe is Simple’, where a diner appears accompanied by her cat friend; ‘Pasta, olive oil & fingers. The Recipe is Simple’, which shows a little child eating pasta with his hands, staring at the camera, and ‘Eggs any style, olive oil & Sunday rituals. The Recipe is Simple’, where we can see a young couple preparing a dish. All of them includes the brand claim ‘Simple Good Olive Oil. Since 1865’.

This is the first step of Spanish advertising agency &Rosàs on its aim of unifying Bertolli Olive Oil strategic positioning and creative executions worldwide, from its brand purpose: to contribute to making a world which we can enjoy intensely.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from &ROSÀS
High Five
High Five: Spain
08/04/2021
340
0
Trends and Insight
God Save Us from Stereotypes
26/08/2019
113
0
ALL THEIR NEWS
Work from &ROSÀS
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0