dentsu X Explores the Motivation behind Action

Available from today is ‘Ahead 2023: Why Motivations Matter’ – a short exploration into the various factors which shape consumer decisions. The free digital publication has been produced by dentsu X and is a collection of provocative thought starters from experts worldwide.

Analysing the psychology and motivations behind consumer purchasing, from cognitive biases to environmental influences, this collection of viewpoints provides unique and powerful insights into the innermost drivers influencing consumer behaviour.

The 16-page digest is an easy way to get fresh new insights into sectors including: Fashion, Automotive, Alcohol and Telecoms amongst others. These learnings come from dentsu X’s global Motivations study, looking at how brands can use this information to drive growth and connect with valuable audiences like never before.

The dentsu X Motivations study unlocks insights into a brand’s key audiences by understanding the ‘why’ behind the ‘what’ when it comes to people’s actions. The proprietary CCS insight tool profiles more than 400,000 people across 70 markets and has identified six core motivations, supported by additional motivational sub-drivers. Together, it is now possible to truly understand people better than ever before, which is critical for brands looking to build real and lasting connections with their customers.

Ahead 2023: Why Motivations Matter is available to download now here.