Recently, Dentsu One Bangkok created a campaign entitled 'MEMO_o_ke' in partnership with The Alzheimer Foundation of Thailand.

The campaign aims to help improve the lives of people living with Alzheimers in the country through regular karaoke sessions, where some of the letters to popular songs are missing, to utilise a technique that is proven to help combat the memory-related issues the condition can cause.  

Read  the details about the campaign below.

Challenge

There are currently 800,000 people who suffer from Alzheimer’s in Thailand and the number is still rising by 30,000 per year.

Solution

Studies show that apart from entertaining, singing can also help boost memory among the elderly.

The Alzheimer Foundation of Thailand sees the importance of this and would like to enhance it to help patients of Alzheimer’s.

Dentsu One Bangkok then created ‘MEMO_o_ke” a karaoke song with some parts of the lyrics missing to help stimulate the elderly's memory and help slow down Alzheimer's.

People who interested can sing these songs at MEMO_o_ke Youtube Channel and Playlist of Metro Records or take a CD from partnering stores.

Credits

Client: The Alzheimer Foundation of Thailand

Agency: Dentsu One Bangkok

Director:Naradol Leopairote

Chief Creative Officer/: Khow

Art : Jiragoontansiri

Art Director: Sasitorn Khamchoo

Creative Director/ writer: kongpope siriwattanagarn

Senior Art Director: tanachai  sutthisareesakul

Senior Copywriter Chanissara Ngampan

Production tanachai: Seng Lee Hor

Account Director: Thitiporn Punsakul

Post production: Bunker CG Post

Traffictanachai  tanachai  Tritodtrakoon

Account tanachai  Ruengkasa

Head of tanachai  Prakornkaew

Other credits

Cinematographer/D.O.P.: KAI

Production Producer: Arporn Pinijkhar

Sound Production: Time Lapse Co.,Ltd.

Digital Strategic Associate Director: Chawin Supakasemwong