Dentsu Singapore Enhances Integrated Adtech and Martech Solutions with Appointment of Rahul Thappa

Dentsu Singapore is enhancing its integrated adtech and martech solutions with Rahul Thappa appointed as managing director of customer experience management (CXM) & media, effective 3 January 2025.

Prakash Kamdar, CEO, dentsu Singapore, and CEO, clients & solutions, SEA, dentsu, commented, “We embarked on our integration journey at dentsu Singapore five years ago so that we can truly serve our clients with seamless streamlined offerings, efficiently and effectively. With the sharp acceleration of digital transformation in recent years, the convergence of our martech and adtech solutions will now continue to set us apart with clients seeking to optimise their investments in building consistent and connected customer journeys. Rahul’s strong track record in both fields, coupled with his intimate appreciation of the landscape in our region, will serve to bring out the best synergies of our offerings to further drive business growth and excellence for our clients.”

A well-respected veteran with over two decades of experience in the media industry, Rahul has led digital transformation and product innovation across pay-TV platforms, marketing agencies and content companies, and with expertise in customer analytics, adtech and martech, workflow automation and deal management. He also brings with him an understanding of the evolving needs of brands in this region, having spent close to 15 years driving digital transformation in Malaysia and in Singapore.

Rahul Thappa, managing director, CXM & media, dentsu Singapore, commented, “As digital marketing evolves at an unprecedented pace, it's clear that adtech and martech need to work together seamlessly to deliver truly innovative solutions. This isn’t about choosing one over the other – it’s about integration and collaboration. Dentsu Singapore has always led the way with its unified approach, and as we further harmonise and align our CXM and Media solutions, we’re making it even easier for clients to navigate complexity. This means creating end-to-end experiences that are powered by data, driven by creativity, rooted in insights, and enabled by cutting-edge technology. I’m thrilled to join this award-winning team and lead a group of talented professionals whose passion and expertise consistently push boundaries. I’m equally excited to collaborate with accomplished peers and contribute to a culture that drives innovation and excellence."

Dentsu Singapore’s unified market approach has been a cornerstone of its client-centric business model since 2020, when it was a global-first in the network to power integration across its Creative, CXM and Media practices. Today, dentsu Singapore manages global and regional remits for some of the largest and most well-loved brands in the world across multiple verticals, while also partnering with successful local giants in Singapore and in APAC. It is an award-winning Integrated Marketing Agency of the Year (Gold), MarTech Agency of the Year (Gold), and the Overall Agency of the Year at Marketing Interactive’s Agency of the Year Awards 2024.