Dentsu International Appoints Doug Ray as Media Global Chief Product Officer

Today, dentsu international announces the appointment of Doug Ray to global chief product officer, media. In this new role, Doug will be responsible for the innovative vision and delivery of the Media product roadmap for the dentsu scaled service offering and its award-winning global media agencies: Carat, iProspect and dentsu X. Ray will also continue in his current role as chief product officer, dentsu Americas.

As global chief product officer, Doug will remain based in the US and be accountable for integrated global products with an increased focused on commercialisation around the world. Doug will now sit on the global media leadership team and dual report to Peter Huijboom, global CEO media and Jeff Greenspoon, president – Solutions, Americas.

Peter Huijboom, global CEO media & global clients, dentsu international said: “As the media landscape becomes increasingly complex, it’s critical that we continue to deliver on our strategic priority to be the industry leader in delivering idea-led, data-driven and tech-enabled solutions to grow our clients’ businesses. Doug’s impressive expertise and knowledge of our business strategically positions him to harness the full potential of all the dentsu CXM, Media and Creative products and capabilities for our clients through their preferred media agency of record, regardless of geography or brief.”

Doug has been with dentsu for over 17 years and has previously been named its Americas CEO of media, as well as its first president of product and innovation, during which time he led the growth of the product suite, including the integration of the Merkle M1 platform into the business. Before that, he was CEO of Carat US where he led the media agency’s transformational growth as the company more than doubled its revenue by partnering with some of the world’s most iconic brands. Doug also served as first global president for Carat from 2013 to 2015.

Doug on his appointment: “With the changes we’ve seen in media over the past several years, it is more important now than ever before to prioritise our product agenda. Clients are seeking solutions that often do not exist. And they want flexibility in how they engage those solutions, either through an agency relationship or directly. I look forward to leveraging our vast network of experts and strategic alliances to continue to build the next generation of product solutions that address these challenges and create meaningful progress.”

In the last six months, Doug has been working across the dentsu Americas’ creative, media and CXM divisions to incubate and innovate new product and service solutions. Additionally, Ray has been honoured as ‘Media Executive of the Year’ by Adweek, ‘Media Maven’ by Advertising Age, an ‘Internationalist Agency Innovator’, and a ‘Legend & Leader.’

Doug takes the new position with immediate effect. For more information about dentsu and its global media agencies, capabilities and solutions please visit www.dentsu.com.