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Dentsu Expands Brand Assurance Media Offering, Appoints Deva Bronson as Global Lead

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New global steering committee will be established to not only protect brand safety, but assure responsibility is at the forefront of all client media decisions

Dentsu Expands Brand Assurance Media Offering, Appoints Deva Bronson as Global Lead

Dentsu International today announces the global expansion of its Brand Assurance media offering worldwide. In a move to grow the network’s deep focus on ethical marketing and ad deliverability, Brand Assurance brings together Brand Responsibility, Brand Safety, and Brand Suitability to address digital media threats and ensure clients make the best, most responsible media decisions.

Dentsu’s expanded Brand Assurance offering, accessed through its award-winning global media agencies; Carat, iProspect and dentsu X, is set to address increased ambiguity and safety concerns in digital media. The global offering will be led by Deva Bronson who has been promoted to EVP, Global Head of Brand Assurance, who will also continue with her role of leading Brand Assurance for the US.

In her expanded global remit, Bronson will lead a global steering committee including practitioners working across regions, major markets and global client leaders, and dual report to both Cara Lewis, US Chief Investment Officer, dentsu and Alastair Shearly-Sanders, Global President, Media & Content Investment, dentsu international. The Global Brand Assurance offering will drive vision and coordinate delivery across all markets with a community of over 2,000 experts.

Peter Huijboom, Global CEO, Media & Global Clients, dentsu international said of the announcement: “Today’s digital media landscape is constantly evolving and brand safety risks are top of mind for not only CMOs but also boardrooms the world over. To better address our clients’ needs, and ensure they are showing up in the right places, at the right time, and in the right context, we must provide always-on thinking in the brand assurance space, which is what this offering will do. Deva has proven the value and benefit of this role with our media clients in the US and is set to drastically shift the dial on key strategic brand assurance areas globally in her new position.”

Beyond brand safety, Bronson and the Global Brand Assurance group will be tasked with constantly monitoring and understanding best practices in deliverability, suitability, viewability, responsibility, and sustainability to help clients come to market in the right way.

Bronson added: “Closely monitoring rapidly changing integrated media environments and ensuring our clients are always informed and making the best media decisions for their brands is absolutely critical. I’m excited to leverage the insight, experience and learnings from my US role on a global scale, as we put Brand Assurance at the forefront of all our media buying and planning decisions around the world.”

Dentsu’s expanded Brand Assurance media offering is part of the organisation’s overall mission to promote Digital for Good. Working exclusively with partners whose data ethics and practices meet the network’s standards, dentsu intends to help create a generation of responsible, ethical and empowered digital citizens through education and action; in turn fueling positive social impact. 

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Dentsu Creative US, Thu, 30 Jun 2022 14:41:57 GMT