Dentsu Creative Canada Appoints Ari Elkouby as Chief Creative Officer

Dentsu Canada has announced the appointment of Ari Elkouby as its new chief creative officer of Dentsu Creative Canada. A seasoned industry leader with a passion for human-centric storytelling, Ari brings over two decades of experience driving innovative creative solutions that blend human insight through data with cutting-edge technology.

The appointment builds on the agency’s recent momentum, including a top three ranking on the ICA’s Creative Power List and a top five finish on Strategy’s Creative Report Card.

"We are thrilled to welcome Ari to Dentsu Creative and the Canadian leadership team," said Patrick Hounsell, CEO of dentsu Canada. "His expertise will not only elevate creative excellence to further drive transformative creativity within Dentsu Creative but will also fuel creativity across all our brands including Carat, dentsu x, iProspect, ICUC, Tag and Merkle. His omni-channel thinking, integration of technology and storytelling aligns perfectly with our approach to how we innovate to create value for our clients and our ambition to be the most integrated agency partner in Canada."

Most recently, Ari served as chief creative officer of VML Canada, where he led award-winning campaigns and guided creative teams in crafting meaningful, business-driving work. Known for his collaborative leadership style, Ari deeply believes that the best creative ideas can come from anywhere. With a diverse portfolio spanning brands like Mazda, Audi, The Royal Canadian Legion, Coca-Cola, HSBC, Tim Hortons, Nike, and Mars, Ari’s work has earned widespread acclaim across both sides of the border, including recognition at Cannes Lions, the Webby Awards, The One Show, Clio Awards, and Fast Company’s Innovation by Design list.

"I’m excited to join a team that’s redefining what creative excellence looks like," said Ari. "Dentsu Creative’s bold ambition and integrated model across dentsu offer a unique platform to create work that marries creativity and technology to craft never before experiences that drive brands. At my core, I am all about bringing people together to fuel the work we do – this is already happening at dentsu and I can’t wait to lean in further and to build on that culture!”