Dentsu and Flipkart Commerce Cloud Join Forces

Dentsu and Flipkart Commerce Cloud (”FCC”), the technology solutions arm of Flipkart, India’s homegrown e-commerce marketplace, are pleased to join forces through a strategic collaboration to unlock the power of Retail Media Network for digital and omni-channel retailers across Southeast Asia (SEA) and in Hong Kong.

Through this partnership, Flipkart’s game-changing retail technology solutions will complement dentsu’s integrated media, data, and creative ecosystem and help retailers across a spectrum of data maturity stages to nurture and build their proprietary retail media network strategies in seven markets.

Praveen SNSS, senior director, Flipkart Commerce Cloud, said, “Our collaboration with dentsu marks a significant step in strengthening FCC’s Retail Media Solutions. As a strategic partner, dentsu brings deep expertise in media, data, and advertising, which aligns seamlessly with our mission to empower retailers with cutting-edge monetization capabilities. With FCC’s robust commerce technology and dentsu’s strategic vision and global reach, we aim to help retailers unlock new revenue streams, enhance shopper engagement, and drive measurable business outcomes.”

Prakash Kamdar, CEO, client and solutions, SEA, dentsu, and CEO, Singapore, dentsu, commented, "Our unique partnership with FCC, the only joint offering of its kind in the region, marries the best in Retail Media Network with dentsu’s world-class integrated capabilities to offer a differentiated data and tech-based solution that will truly drive scalable and connected growth for retailers in Southeast Asia and Hong Kong. As one of the leading e-commerce providers in India, FCC is our trusted partner to bring this never-before offering together to this region.”

Retail media ad spend is primed for healthy growth globally, with SEA projected to climb 11% to hit US$4.7 billion by 2030, while Hong Kong is expected to register US$342.5 million in retail media ad spend in 2025 alone.

Leveraging the same suite of tech assets that have propelled Flipkart to be one of the leading e-commerce platforms in India, FCC’s Retail Media Solution is now deployable into existing systems or any digital site and app assets of retailers/clients. It offers a user-friendly platform that empowers advertisers with the flexibility to create, manage, and optimise ad campaigns effortlessly.

Capable of handling high traffic volumes without compromising performance even during peak campaign seasons, the FCC self-serve platform offers comprehensive advertising formats, enhanced retail-centric reporting, intuitive campaign creation and measurement tools, audience targeting capabilities, and robust support for demand generation.