Dentsu Aegis Network Launches Sellwin, an Amazon-Focused Strategic Consultancy

Dentsu Aegis Network has launched Sellwin Consulting, a strategic consultancy that helps clients grow their brand through Amazon. This new practice builds on proven expertise in media, commerce, data, search, and SEO across Dentsu Aegis Network’s strong portfolio of companies and marks a significant investment in Amazon as a partner.

Achieving success on Amazon requires diligence across numerous elements including retail discussions, inventory management, warehousing, branding, customer reviews, data analysis and advertising solutions. Sellwin Consulting was created to streamline navigating Amazon for clients by providing a single holistic point of view and recommendations across all facets of their engagement with Amazon, to drive efficiency and better results.

Based in New York and led by Travis Johnson, Sellwin will provide clients expert knowledge of how to grow their business on Amazon, coordinate the specialized skillsets from across the Dentsu Aegis Network, and source best-in-class outside resources to architect e-business solutions that drive better business results for clients.

Sellwin consists of a team of e-commerce and marketing experts sourced from within the Dentsu Aegis Network family, along with recent external hires from Amazon, eBay and R/GA. Johnson, who previously held the title of Global CEO of Ansible at IPG, has more than 20 years of experience leading teams that innovate and transform brands through strategic marketing efforts. 

Nick Brien, CEO, Dentsu Aegis Network, Americas said: “Sellwin provides marketers with an agile, multi-disciplinary consulting resource for navigating the complexities of Amazon. By aligning talent from Dentsu Aegis Network’s specialist agencies and external hires, we’ve been able to create a dedicated business to imagine and execute successful, integrated Amazon business solutions for our clients.”

Johnson said: “As Amazon continues to expand at a rapid pace, so do the opportunities for brands. By harnessing the individual agency skills across Dentsu Aegis Network - and adding new retail-focused skill sets - we offer clients something they haven’t had before: robust and comprehensive strategies that consider the full breadth of opportunities with Amazon, seamlessly plugging into overarching marketing plans, and meeting their business goals.”