Deloitte Digital Research Reveals State and Impact of Social Media for Brands

Social media is no longer just about followers, it’s a core, operational pillar that can drive a business. And it’s a proven fact thanks to Deloitte Digital’s State of Social Research, which revealed that social-first brands achieved an average revenue increase of 10.2% as a direct result of social strategies in 2022.

Deloitte Digital’s newest research addresses how social-first brands are repositioning social media at the core of the entire brand and customer experience, leading to increased revenue and directly highlighting how both resilience and revenue can be driven through social business transformation.

So why and how are social-first companies seeing notable revenue increases? Because social isn’t just social anymore, it’s revenue, resilience, customer experience, trust, loyalty, it’s a data and measurement tool that both drives and measures organisational success. 

Find the report here.