Dell Shows There's an 'Innovator in All of Us' with Campaign from VMLY&R New York

Dell Technologies has launched “There’s an Innovator in All of Us,” a new campaign showing that when technology is more powerful, simpler to use, and easier to access, every person – and every business – can do more incredible things. 

Developed by VMLY&R New York and directed by Christopher Riggert of Biscuit, two launch spots highlight that we all have an innovator inside us with the potential to change the world, narrated by Jeffrey Wright of Westworld, The French Dispatch and The Batman.

'Bring Your Ideas to the Table', the first Dell Technologies spot spanning business and consumer audiences, shows people empowered to finally bring their ideas to the proverbial table. 'Do More Incredible Things' starts with a single person, happily whistling a tune. Then builds to more and more people whistling the melody of 'Don’t Worry, Be Happy'. Because with the right technology, it's so much easier to be an innovator.  

The spots will run during the Elite Eight and Final Four of March Madness, and continue across broadcast, digital and social channels.