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Delight in the Gloriously Awkward with Favourite Colour: Black’s Ad for Eyeglass Brand Cubitts

Creative

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Park Village director shoots poetic and intimate spot

Delight in this 'Gloriously Awkward' campaign directed by Park Village's Favourite Colour: Black for Cubitts.

With Favourite Colour: Black's distinctive incredible blend of fastidious technical genius and aesthetically artistic filmmaking, the 60-second film depicts soft and intimate moments between two lovers, whilst a VO poem lists their favourite quirks about their partner. Finishing the softly spoken VO with 'Spectacle’s that embrace outliers'.

"Those who don’t fit in and don’t mind not fitting in. Those who refuse to acquiesce to an accepted narrative. Relish their resistance.⁠ It’s time to embrace outlier proportions. Delight in the gloriously awkward."

video

Gloriously Awkward