Deliciously Symmetrical JFOODO Spot Is Sure to Tease Your Appetite

mcgarrybowen and JFOODO (The Japan Food Product Overseas Promotion Centre) recently approached 2AM director Jason Lowe with the desire to bring sake to Western audiences and promote the beverage as the perfect pairing for any cuisine.

Bringing the traditions of the East and the cuisines of the West together, each dish pairs harmoniously with a distinctive sake flavour, communicated through elegant choreography, simple, minimalist styling and delectable food photography.

Treat your eyes to the tasty film below. And try not to watch it if you're too hungry...