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Del Campo Saatchi's AXN TV Spot is a Thrilling Murder Mystery

Saatchi & Saatchi Worldwide, 4 months, 2 weeks ago

Rebolucion's Marcelo Burgos directs gripping film for Sony's thriller & police drama channel

Del Campo Saatchi's AXN TV Spot is a Thrilling Murder Mystery

Under the Executive Creative Direction of Ariel Serkin, Juan Pablo Lufrano, and Rafael Santamarina, Del Campo Saatchi & Saatchi presents its new campaign for the relaunch of AXN TV, which aims to position the brand as a channel that specializes in thrillers and serialized police dramas.

The spot, directed by Marcelo Burgos and produced by Rebolución, invites people to take part in the difficult task of deciding who the murderer is in a lineup of countless suspects, every day on AXN.

"There's something that happens instinctively when you watch a police drama: the second the episode starts, you're already trying to guess who did it, betting on one suspect over another without anything more than intuition. The campaign points out that the probability that you'll guess the real killer in an AXN series is so low, that the only people capable of doing so are the screenwriters." Note from the agency. 

The campaign includes a role-play game in the style of a riddle, which takes place on social networks.

Creative Agency

Creative Director: Agustín Suarez, Sebastian Duccoli

Copywriter: Leandro Ezquerra

Art Director: Estefania Pecora

Executive Creative Director: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina

Producer: Consuelo Gimenez Uriburu, Juan Manuel Cuervo

Creative Agency: Del Campo Saatchi & Saatchi Argentina

Account Management: Manuela Sorzana, Sofía Pisani Agote, Rosario Pistarini

Senior Art Director: Fernando Lanuza

Head of Art: Mariano Espagnol

Chief Production Officer: Adrian Aspani

Music and Sound

Music Production: Electrohippie

Sound Design: Portaestudio

Post Production / VFX

Post Production House: MYM

Production Coordinator: Mariano Olivari

Production Company

Director: Marcelo Burgos

Executive Producer: Patricio Alvarez Casado / Ezequiel Ortiz

Producer: Chino Fernández

Production Company: Rebolucion

Category: Publications and media , Tv and radio

Genre: Storytelling