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DECON'S JEAN Fuses Sophistication and Style for Glenfiddich

Press Kitchen, 3 months, 1 week ago

Agency Rokkan launches new spots for the 'Rethink Whiskey' campaign

DECON'S JEAN Fuses Sophistication and Style for Glenfiddich

DECON directing collaborative JEAN balances smooth elegance and bold flavor to “Rethink Whiskey” in a new campaign for Glenfiddich Bourbon Barrel Reserve 14 Year Old, out of Rokkan. The campaign takes the idea of the stereotypical whiskey drinker and flips it on its head, painting a picture of the unexpected fans of the intricate and intriguing brand.

The campaign features four online spots, including the 30 second “Aunt Evie” that zooms in on an assured woman basking in the pure perfection of her sumptuous arm chair, slick greyhound dog statue and smooth glass of whiskey. The additional  30 second “Pairings,” “Scotland, KY” and “Scotch with Dad” all pair a raspy, masculine voiceover with a polished, mouth-watering look into the complex whiskey and its devotees. “Rethink Whiskey” is Rokkan’s first campaign as Glenfiddich’s digital agency of record.


Brand: Glenfiddich Bourbon Barrel Reserve 14 Year Old

Advertiser: William Grant & Sons

Creative Agency

Chief Creative Officer: Brian Carley

Creative Director: Jeff Samson, Anthony DiPaula

Copywriter: Mike Maher

Art Director: Jacqueline Mellow

Account Director: Kaitlyn Brenner

Producer: Sarah Donnenber

Creative Agency: Rokkan

Head of Production: Joe Tao


Producer: Valerie Iorio

Executive Producer: Laura Relovksy

Editor: Peter Sabatino

Edit Company: Fluid

Edit Assistant: Steve Ortega

Post Production / VFX

Visual Effects Artist: Chris Davis, Chris Moeller

Colourist: Tom Poole, Co3

Production Company

Production Company: Decon

Executive Producer: Misha Louy

Director: JEAN

Category: Alcoholic drinks , Spirits