DDB's 'Most Wanted' App for Polish Police
This week, the Polish National Police releases for the public use an application developed by DDB Warsaw to help criminals get caught.
It is a mobile game based on the famous memory game principle, but instead of the usual pictures, the game uses mug shots of criminals of the police most-wanted list. It helps players recognise, and memorise, 150 faces of the most dangerous criminals wanted by the Polish police.
The app is not only a game but also an up-to-date criminal database, so we can see who is wanted and why. Therefore, the moment we see a potential suspect on the street we can check if the person is in fact a criminal in the application database, and immediately report them to the law enforcement services through the app.
“When looking for crime suspects, police often count on our help, the help of ordinary citizens. But to help, we need to know what these criminals look like. The problem is that the attitude we have towards our own security is very similar to the one we have toward our own health- we're indifferent until something bad happens. So we set out to help the public memorize and recognize the faces of wanted criminals,” says the creative team behind the project.
The Most Wanted App directly reflects what happens in real life. It's about recalling if and where we’ve seen criminals wanted by the police and helping law-enforcement in making our world a safer place.
The application started with Android version because it’s main platform is already used by the police and is much more popular than iOS in Poland. The iOS-based app will be available on the iTunes App Store soon.
Download the app: