DDB Tribal Berlin for VW Golf GTI

Doobie White, editor and sound designer for Los Angeles- based editorial and post-production company Therapy Studios brings his unique blend of visual and audio artistry to the production of ‘My Way’ a :60 Sinatra-themed spot directed by Paul WS Anderson for DDB Tribal Berlin for the 2013 Volkswagen Golf GTI featuring Sinatra’s iconic song.

The karaoke and YouTube shaky-camera versions of ‘My Way’, including a rendition with panpipes, were cleverly edited to highlight the GTI slogan “Often copied. Never Equaled.” Just as these imitations can’t equal the real Sinatra, other hatchback models can’t equal the new Golf GTI. White emphasizes this juxtaposition with his carefully crafted editorial and sound design while the authentic Sinatra accompanies sleek cinematic scenes of the GTI driving down the Vegas strip, finally closing on the “roof” of the Treasure Island casino.

 

View the spot here. ​


“Sinatra, Vegas, Volkswagen, what else could you ask for? It was really great to be able to cut this spot with such an iconic piece of music, and interweaving the covers made it all the more fun,” says White of the working on the project.

 

View a making of below:

 

Credits

Advertiser: Volkswagen
Ad Agency: DDB Tribal Berlin
Production Company: Mob Films 
Director: Paul WS Anderson
DP: Sebastian Pfaffenbichler 
EP: John Brockelhurst
Producer: Dave Birchall
Editorial & Post: Therapy Studios 
Editor: Doobie White
Sound Design: Doobie White 
Assistant Editor: Amy Bostrom 
Colorist: Santiago Padilla
DI Tech: Omar Inguanzo
Finishing & VFX Markenfilm / Germany 
Music & Mix: Frank Sinatra "My Way"