DDB Stockholm’s Print Ads for McDonald’s

DDB Stockholm have produced two new print ads for McDonald’s, in which they encourage you to check behind the sofa and rummage through the laundry – you might just have enough for a soda or a burger. 

 

A cheeseburger, a pie or a soda doesn’t cost more than a few pennies at McDonald’s. You might even have said pennies in the nooks and crannies of your own home, without even knowing it; between the cushions of your couch or in the pile of laundry for example. It doesn’t need more than that to be able to visit McDonald’s.

 

 

Credits

 

Agency: DDB Stockholm

Creative Directors: Magnus Jakobsson & Fredrik Simonsson

Copywriter: Nick Christiansen

Art Director: Joel Ekstrand

Illustration and Graphic Design: Peter Danielsson

Account Managers: Johan Bylund & Charlotta Hård

Business Director: Cecilia Falk