Alvaro Miguel joins the DDB Latina team to lead the business transformation process of the Group's clients in Latin America, Spain and the U.S. Hispanic market. The executive will also be responsible for the development of regional new businesses. 

Álvaro has over 15 years of experience in integrated marketing management, administration, strategy, and new business training as well as extensive knowledge in the digital field which include the development of digital platforms, social media, SEO, SEM, CRM, and digital media, among other disciplines. Throughout his career, he has worked with international clients such as Repsol, Warner Bros., Mapfre, Häagen-Dazs, and Discovery Channel, among others.

Since mid-2014 and as a consultant, Álvaro has been working, in collaboration with the DDB Latina Group offices, on the development of new business and in the management of integrated digital campaigns for regional and local clients such as Liberty International, Bridgestone, and BBVA, among others.

In his new position, Alvaro will aim to develop initiatives that expand the digital capacities of the Group's clients, redesigning processes and organizational models at the regional and local levels.

"Companies that are able to understand the possibilities that new technologies offer to their business and, more importantly, how they affect their industries and their own organization, will be able to grow and lead their respective sectors," shared Alvaro Miguel, as the new Chief of Digital Transformation of DDB Latina.

"Technology is making different industries evolve exponentially and, to move at this speed, new resources, new capabilities, new processes and, above all, a new mindset are needed. Agencies play a key role in this process because we can help our clients identify opportunities in the development of innovative products and services as well as create strategies for their distribution from an inclusive perspective, where creativity and technology are inseparable,” concluded Alvaro Miguel.

"The transformation of our customers' business continues to be a priority for the Group, and we understand that in order to evolve in this era of bipedal brands, in addition to the deep understanding between the integration of relevant content, data and technology, it is necessary to develop strategies and processes that allow successful implementations that can impact the business results of our customers," concluded Juan Carlos Ortiz, President of DDB Latina Group.