Agreement allows specialised local and international team to join forces
DDB EMEA recently announced their new partnership with Oman based Jabreen Advertising. The launch of the new partnership sees DDB EMEA, part of DDB Worldwide, one of the world’s largest and most influential advertising and marketing networks, appoint Jabreen as their unique partner in the Sultanate. Named Jabreen DDB, the Muscat-based agency brings a forward-thinking outlook to the advertising sector with a wealth of local and international experience.
Jabreen DDB is led by the visionary Chairman and Owner, Hatim Al Taie. Al Taie has been an active member of Oman’s media industry for over 3 decades, is Chairman of the Al Roya Group of Publications and a Member of the Majlis A Shura.
The Managing partners are Radha Mukherji, who as Managing Director brings with her over 20 years as head of former DDB operations in Oman. Mukherji’s expertise in planning and brand strategy has been instrumental in building several leading brands in Oman.
Francois Bourgoin, Executive Director Creative of Jabreen DDB, is also a DDB veteran. Bourgoin is the Managing Director of DDB Bahrain and well respected in the region as an outstanding Creative Director who has worked on some of the biggest brands in the Gulf region.
Anshul Singhal has been brought on board as Chief Digital Officer. Singhal is the dynamic, young Managing Director of Dynamis Digital, a well-established digital marketing company based in Delhi serving a host of international clients.
Speaking at the partnership announcement, Hatim Al Taie commented, “We are proud to announce the partnership between DDB Worldwide and Jabreen here in Oman. Our commitment to providing clients with highly skilled senior partners from a roving worldwide team means that we can offer rich local and international experience at an instant.
“Teams are no longer required to be located under one roof, but can be handpicked from the best talent in the region or beyond, and be able to deliver exactly what clients require. Our dynamic approach is a valuable asset in a competitive market.”
Affirming the new partnership between DDB EMEA and Jabreen, Glen Lomas, London-based DDB Worldwide Global Business Director & Executive Officer EMEA commented, “It’s been a busy start for our new Jabreen DDB office, with a big client win already in the first few weeks.
“We see this success as recognition of the approach of the agency, which brings with it long-term DDB team experience from senior team members who have a proven commitment to creative and strategic excellence. Together with skilled partners in digital, PR and other services, Jabreen DDB is all set to offer clients seamless, integrated communication services and will have all the support of the DDB network”.