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Hires, Wins & Business

DDB Colombia Names John Raúl Forero President and CCO

John was previously regional chief creative officer at Ogilvy Latin America

DDB Colombia Names John Raúl Forero President and CCO

DDB Group has announced the appointment of John Raúl Forero a president and chief creative officer of DDB Colombia. Forero joins from Ogilvy Latin America, where he was regional chief creative officer and global leader of the Coca-Cola Company account. In his new role as chief creative officer, Forero will lead the creative product of the whole group in this market.

“The company has grown significantly over the last three years, as well as its client demands which become greater every time,” said Borja de la Plaza, president and CEO of DDB Group Colombia. “In our mission to attend their needs in an exceptional way and deliver to them a greater caliber of product each day, we needed to expand our leadership team. John Raul is the perfect person to help us continue delivering the creative quality that we need in the next iteration of our offering.” De La Plaza has been at the helm of the group for three years, a period that has seen the company achieve its best-ever results in Colombia. “I’m eager to start working together. A new exciting era is beginning.” added De La Plaza. 

John Raúl Forero comes to DDB after a long history of success at Ogilvy Latina, where he spent most of his career. His final position there was regional chief creative officer and global creative director for Coca-Cola.

“I’ve always believed that what makes you grow and remain at the lead in this or any industry is knowing how to surround yourself with an excellent team and great human beings. I’ve been lucky enough to work with many of the best professionals in the industry all over the world and now I have the chance to work with the great team that DDB Colombia has put together under the leadership of Borja De La Plaza and Juan Carlos Ortiz, president and CEO of DDB Latina. It’s definitely exciting. I look forward to working with such ambitious, disciplined people who display clear vision of what they want, and, above all, who can show this with tangible results just as DDB Colombia has with its clients over the last few years. We want to be one of the best marketing agencies of the continent and in the world. And with this team, we will be,” shared Forero about his appointment. 

DDB Colombia’s commitment to creativity and effectiveness has led the agency to impressive recent results, yet the ambition to continue improving the product shows no signs of stopping. DDB Colombia’s goal is to be the most creative and effective agency not just in Colombia but in the entire region. With this in mind, Forero, alongside being product leader for Colombia, will also be a member of the Network’s Creative Board, working with Juan Carlos Ortiz, creative chairman of DDB Americas and president and CEO of DDB Latina. “At DDB we believe that creativity is the most powerful force in business. This is why we continue to strengthen it in each one of our offices”, Ortiz shared. “DDB Colombia has done a great job for the last three years, positioning itself as one of the most successful agencies of the market and I’m sure that John Raúl’s global experience will help take its creative product to the next level. We are committed to quickly adapt to changes and to offering our clients the best talent focused on continuously expanding their business at the speed today’s world,” concluded Juan Carlos. 

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