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DDB China Turns Up the Heat with Kung Fu Moves for Midea Aircon

DDB Group Asia Pacific, 6 months, 4 weeks ago

Julien Ayrault directs light-hearted TVC featuring Shaolin moves

DDB China Turns Up the Heat with Kung Fu Moves for Midea Aircon

Just when you thought you’d seen every type of air con ad going, DDB Group China surprises with a kung fu flick for Midea Aircon.

DDB Group China worked with Midea to create a light-hearted kung fu-themed TVC to promote its air-conditioners. The television spot featured a teenager, doing a Shaolin flip in the air as he deftly snatches the aircon remote control from his mother. The spot goes on to reveal the unique energy-saving mechanism by Midea. By pressing the 'ECO' button on the remote, its intelligent eco function translates to cost-savings at one kilowatt per night. 

“In a typical Chinese household, the battle of the remote control is common. In China, two, three or even four generations live under one roof. So it’s not uncommon for the younger generations to be at odds with their parents or even their grandparents over living habits,” said Twelve Tong, Vice President, DDB China Group.

The TVC will be launched on China’s CCTV primetime channel from 1 March until May 2016.



Creative Agency

Copywriter: Jana Chen

Art Director: Rebecca Liang, Allen Wang

Executive Creative Director: Adams Fan

Account Director: Lei Hu

Producer: Cherry Wang

Creative Agency: DDB Group China

Production Company

Director: Julien Ayrault

Category: Home appliances , White goods

Genre: Action , Comedy