David Weinstein Joins The Station as Executive Producer & Partner

After a ten-year run as Founder, Managing Partner and EP of East Pleasant, David Weinstein has landed in an exciting place — The Station — where he will be working with the award-winning teams of The Station and LOOKER, as well as its sister companies The Lodge, The Diner and The Music Playground (more affectionately referred to by their initials as “The LSD Group”) across its single-workflow production and post facility with editorial, animation, motion graphics, original music, music licensing, audio post and color grading all under one roof and team.

“David brings with him over ten years of production and creative experience at the industry’s highest level, and he really understands the specialized creative workflow that The Station and LOOKER have developed,” said Drew Stein, Founder of the LSD Group and one of The Station’s EPs . “As both a Producer and Director, David is unique in that he has the ability to bring a broad creative and production skillset to bare on our projects to help clients achieve great outcomes. Especially in an environment where maximizing budgets is so critical to delivering value, David is a seamless addition.”

The Station was one of the original pioneers of “all-in” production and post-production from its inception nine years ago. It was one of the first companies to partner with production companies to integrate and package live-action production and post on projects. The addition of Weinstein sees The Station not only building on its deep experience and expertise in integrated production, but welcoming another senior partner who can work with both the creative and the production teams of its clients.  Prior to founding East Pleasant in 2004, a company focused on commercial content and Emmy Award–winning long-form branded entertainment, David was with NBC Sports and CBS creating video content for major events including the Super Bowl, World Series, and Final Four.

 “Over the past nine years, production has changed dramatically,” adds Hugh Broder, one of The Station’s founders. “There is no place for ‘hand-holders,’ and producers must have a deeper understanding of the creative process and be more hands-on with their post teams if they want to drive the best desired outcomes and deliver value for their clients. David brings that expertise to The Station with years of experience leading both production and post-production talent in commercial and long-form content projects. He is a terrific addition to our team.”

As the trend toward bidding projects on an “all-in” basis continues for agencies, it's clear that companies like The Station have been able to operate at the industries’ highest levels, garnering significant creative awards in the recent past for their “all-in” post-production, including a One Show Gold Pencil; Silver and Bronze Cannes Lions; a Clio Award; an Adweek Watch Award; and a nomination for an LIAA.

“I‘m excited to join The Station and work with such a terrific team,” says Weinstein. “Few companies have the talent, facility and experience to consistently deliver creative results and win awards.  The Station and LOOKER work side-by-side with their clients, engaging them from pre-production, to production and through post, and that's the kind of process that I know drives value and great results.  I am excited to continue their growth and evolution and look forward to sharing my passion and experience with their partners and clients.”