Two luxury brands (preeminent watch maker Longines and premium fashion label YVY, which specialises in fine leather goods), one high-end collection, and an artist skilled at creating enigmatic, atmospheric short films - combine those elements, and you get this stunning 60-second spot directed by David Black for Paris-based creative agency Bang Bang.
The agency wanted to nod to Longines’ equestrian heritage while signalling to craftsmanship and precision. They wanted artful and elegant with a touch of wild escapism, that feeling of the beyond. David shot the human sequences in a pristine Paris studio and ventured to the Spanish badlands - specifically, Bardenas Reales, a Biosphere Reserve in Basque Country - to capture the horse footage. To compose the score, he enlisted the band Dallas Acid, who happen to be long time friends of his.
It’s a commercial for exquisite watch bands, but it’s really so much more.
See the work on Longines site here.