David Austin Roses Brings English Elegance to American Doorsteps

​David Austin Roses—creator of the iconic English rose—has long been admired by gardeners and floral designers around the world. But now, for the first time in its history, the legendary British brand is stepping outside the garden. With the launch of David Austin Roses Bouquets, the company enters the U.S. market with a direct-to-consumer offering that reimagines luxury floral gifting.

Behind this momentous move is creative agency Big Com, serving as David Austin Roses’ exclusive U.S. advertising partner. Big Com led the strategy and development of the brand campaign designed to introduce American audiences to an entirely new way to give—and receive—roses. Like its customers, David Austin Roses are distinctive. And now, they deliver that distinction right to doorsteps.

The 'Deliver Distinction' campaign isn’t just selling flowers—it’s delivering an experience of heritage, elegance, and deeply personal expression.

 - Launching 4.28, Big Com shaped a national awareness push paired with a regional paid media rollout across CTV and organic and paid socials.

 - The work, produced by in-house creatives at David Austin Roses, reflects the unmatched character of David Austin’s blooms brought to life through its unique rose muse concept—pairing each bouquet with human traits to celebrate the personality of every petal.

“This launch represents a bold and beautiful step for our brand,” said David Austin Jr., company chairman of David Austin Roses. “Big Com understood how to translate our rich legacy into a new offering for this specific U.S. market in a very intentional way—capturing not just our roses, but the emotion and purpose behind them.”

The launch marks David Austin Roses’ entry into the U.S. luxury lifestyle space, targeting a new generation of discerning gifters and tastemakers. This DTC cut-rose line is more than a product launch—it’s a fresh chapter in a 70-year legacy, introducing heirloom craftsmanship to the moments that matter most.

“We’re honoured to be David Austin Roses’ exclusive U.S. advertising partner,” said John Montgomery, founder and CEO of Big Com. “From creative positioning to campaign rollout, we had one goal: to build a category-defining brand in luxury floral gifting. This launch is the start of something big.”