123w has launched a new campaign in the US for Plenty of Fish as part of its rebrand.
The campaign is called 'The Gallery of Dick Pics', an online gallery full of tasteful shots of guys named Richard (or Dick) who are on the app.
Plenty of Fish believes the only dick pics that should be in circulation are ones of guys named Dick. It's all part of the brand's mission to make online dating a more welcoming place.
You can view the gallery here.