Data Provider VisualDNA Launches Multi-National Digital Campaign with ASTP
London-based data provider, VisualDNA, which combines big data and consumer insight to help businesses understand their audiences better, has launched a multi-national digital campaign with independent social and digital agency ASTP.
The campaign, launched on January 29th, was developed by ASTP using their specially designed ASTP Amplify system. ASTP collaborated closely with the VisualDNA team to create a bespoke strategy that would increase brand awareness amongst a clearly targeted audience. The second stage of this tiered campaign launched in early February, focusing on generating new leads for VisualDNA.
The aim of the campaign is to clearly communicate VisualDNA’s work of over a decade to a new generation of marketers. Since 2006, VisualDNA has been the UK’s largest provider of data on audience demographics and interests. Their mission to change communication between people for the better is powered by their dedication to understanding the personalities and motivators of real consumers.
This is a key stage of growth for the company, which has recently opened an office in New York.
Jim Hodgkins, Managing Director of VisualDNA said: “2016 is set to be a very exciting year for us. Working with ASTP has allowed us to refresh our marketing efforts to communicate our unique offering to a new generation of marketing professionals. Our team are really excited about the opportunity to expand our clientele.”
Alex Packham, Founder of ASTP, said: “As marketers, we are acutely aware of how important it is to show the right messages to the right people. We were therefore incredibly excited to work with VisualDNA, whose high calibre data is far above industry standards. The potential impact of this campaign for such a wide variety of businesses is quite extraordinary, so were really excited to kick off and are already looking forward to the future stages of the campaign.”