Data Helps FA's Lionesses Find Their ‘Quality Touch’ in Latest Google Cloud Campaign

The EURO 22’ tournament is fast approaching. Every England fan is asking the same thing. How will England perform? With Google Cloud being the official data analytics partner of the England Team, perhaps there will be some answers in their new campaign, which highlights the usefulness of their products and services in team environments.

Created by Forever Beta and WING London, the film features professional footballers Georgia Stanway, Jess Carter and Nikita Parris, being duplicated and multiplied during a training session. The effect creates ‘data chaos’. An overwhelming amount of performance information data. Google Cloud then explains how their products help the FA distil winning insights from the chaos. Helping any team find their quality touch.

The film will feature across Google Cloud owned platforms and ‘The Register’. An editorial platform partner which expands on the main film with detailed technical articles.

Paulo Areas, chief creative officer at Forever Beta said: “Many modern businesses know that to thrive, they need data. But, it’s not about how much you have. It’s how you use it. The Google Cloud x FA partnership was the perfect opportunity to bring this idea to life in a fresh and unexpected way.”