Data Cloud Company Snowflake Names Amperity as a Leader in Today’s Modern Marketing Stack

“Marketing professionals continue to expand their investment in their customer data to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, chief marketing officer at Snowflake. “Amperity emerged as a leader in customer data activation because of its multi-patented approach to identifying, unifying and activating first-party online and offline data through a 360-degree view of the customer.”

Amperity was identified in Snowflake’s report as a leader in the Customer Data Activation category for data activation solutions, such as customer data platforms, customer engagement platforms, reverse ETL providers, and others, which are designed to make the activation process faster and easier. Activating data means doing something with it to derive valuable outcomes. In the case of the marketing data stack, that means taking identified and enriched audience data, creating relevant segments and audiences, and ultimately bringing it to the owned-media platforms in particular (website, email, in-app, etc.) that help companies reach those individuals with the right messages.  

“We’re honored that Snowflake has recognized Amperity as a customer data activation  leader in this year’s Modern Marketing Data Stack report,” said Derek Slager, co-founder & CTO at Amperity. “Together, we enable our joint customers to comprehensively unify all of their customer data using AI. We then enable comprehensive multi channel activation across the marketing and advertising technology ecosystems. Amperity’s modern, future-proof connectors, bring first-party data to the post-cookie ecosystem through Amperity for Paid Media.”

Click here to learn more about how Amperity and Snowflake partner to bring the modern martech stack to life.