Dare's Absolutely Gross Anti-smoking Ad Might Help You Quit

Simon Ellis has directed a powerful new campaign for Dare and Public Health England highlighting how smoking damages the body and causes a slow and steady decline in a process similar to rotting. 

The online viral sees a father casually rolling up a cigarette formed of rotting human flesh, bringing to life the fact that: ‘every cigarette rots you from the inside out’. Employing his usual ability to get convincing performances from his cast, Simon has delivered a hard-hitting film that is already provoking a flurry of online debate.