Daniel Börjesson has joined Bang TV’s roster for UK commercial representation.
Swedish-born Daniel has built a fantastic reel of work that elegantly blends aspirational modern lifestyle and naturalistic storytelling. He’s put this to good effect for a number of high-end automobile brands, but it was the passion and energy of the people in his films that caught the eye at Bang headquarters.
“You’ve never seen so much kissing on a reel. Just from the few spots we saw it was obvious he was a total chap. I had the feeling we’d get on famously and on our first call we hit it off straight away,” recalled Jeremy McWilliams. “But as soon as we’d decided we wanted him to join the team he announced he was off to Mount Everest. It seemed like a drastic way to avoid us and I was genuinely concerned that we’d never see him again!”
Happily the expedition was only to Base Camp and Daniel made it back unravaged by frostbite, and eager to make his mark in London.
Recent work for Porsche Taycan shows the diverse ways he can apply his impeccable taste, and when you see his spots for Ramlösa and Scandinavian Airlines, you realise that his real strength is in drawing out great performances from people.
“Daniel’s work all feels so naturally observed. Nothing feels staged,” added Tom Whitehead. "The performances have a documentary veracity to them, but it’s all so gloriously beautiful. And damn it he has a fine taste in hats.”
Watch Daniel’s latest reel at Bang here.