A new environmentally friendly cleaning brand has burst onto the market - but while it may be eco-friendly, it's launch is packed with plenty of attitude. Agency The Gate London decided that the cleaner needed something to make them stand out, rather than just selling the eco-benefits. And so they declared war on all the other toxic cleaners. They named the brand Two Fingers, made a song and dance about it and showed two fingers to their toxic competitors. Suddenly killing 99.9% of bacteria isn’t so cool anymore – especially if there’s a baby in the house.